Start your tech career with Macropay! We are looking for a Marketing Specialist to join our Head Office in Cluj-Napoca.
Responsibilities
• Develop, implement, and track marketing programs such as email, social media, and digital campaigns
• Responsible for media buying and the negotiation of the price for all the ad & content placements
• Ensure all media inventory (times, days, lengths, and sizes of placements) is purchased within the stipulated budget.
• Ensure that ROI is met based on the campaigns launched and the marketing budget spent
• Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs
• Proofread & edit all marketing content, with a keen focus on social media content. Disseminate accurate and factual content through social media posts, website articles, guest posts, etc.
• Brainstorm with team members & come up with new ways to promote the company’s image
• Gather and analyse information on customer needs and preferences with the goal of identifying potential markets for sales.
• Search external partners for various projects, negotiate and execute the entire collaboration (deadlines, fees, deliverables, etc.)
• Forecast and track trends in marketing and sales, monitor industry developments and help the company adapt to these trends.
Candidate Requirements:
• Excellent English language skills, both verbal and written
• We prefer candidates with at least 1 year experience in online marketing
• Proficiency with Google Analytics and web analysis tools
• Working knowledge of market research, surveys, and data analytics
• Experience in successfully running ad campaigns
• Strong understanding of Microsoft Office programs
• Proven experience in conversation / moderation online / community management, especially for social media – Facebook, Twitter, LinkedIn
• Strong writing & copywriting skills (any experience blogging or writing articles is a big plus)
Preferred Qualifications:
• Bachelor’s Degree in Marketing, Advertising or related discipline
• Experience managing promotional budgets
• Ability to create graphic illustrations of complex data using Adobe InDesign software
Apply Now If:
• You enjoy autonomy & accountability at work
• You are aiming for exponential growth
• You want to join a driven team of global professionals
