iDEAL reached over 2 billion transactions even before the start of 2022, setting a milestone for the payment method. In this Macropay review, we look closely at the reasons behind the continued growth and patronage of iDEAL.

iDEAL Can Help Businesses

Created in 2005, iDEAL brings the possibility to pay online via account-to-account transactions. iDEAL can facilitate this kind of payment and delivers with utmost cybersecurity for both the merchant and the customer. Thus, this payment method integration is one to consider for businesses of any size.

Macropay reviews some of its fundamental features to assess why this alternative payment method (APM) became so popular and how you can use it to grow your business.

Better Cybersecurity

Payments via iDEAL allow customers to make payments from their bank accounts to yours without sharing data. Security should be one of the first concerns of today’s online merchants. Using this alternative payment method shows your customers that you care about their privacy.

There are several ways to utilise iDEAL

This payment method enables merchants to offer more convenient payment options for their customers. Furthermore, integration is easy. Merchants can decide to integrate the iDEAL payment method in their respective payment gateways without too much red tape.

In addition, utilising this APM allows a business to gain better footing in the Netherlands.

It’s free for customers

Customers shoulder no cost when they use the iDEAL payment method. However, it is important to consider that payment options are offered by partners. Merchants may be required to settle a fixed fee or a monthly subscription to make use of this APM.

No registration

You do not need sign up to use iDEAL online banking services if your current account supports any of iDEAL’s partners.

Real-time payments

Users can discover if the transaction was successful right after the payment, and their balances are recalculated in real-time. The same works for the merchant’s bank account balance.

Let’s sum up the reasons why this payment method can help you grow your business:

• It’s easy to use for your customers
• It’s fast. Transfers happen in real-time.
• It’s not expensive, even with the monthly fees.
• It gives your customers more payment options.
• It amplifies cybersecurity and protects both the customer and the merchants’ data.

Do you want to use iDEAL?

iDEAL is among the main payment methods used in the Netherlands. However, any foreign merchant that wants to offer this APM can do so with help from partners like Macropay.

If you want to know more or need support, we can help you. Seek our help through our advisory or payment gateway services. Get in touch here to get a quote.